BBC The One Show viewers baffled by money-saving supermarket … – msnNOW
The One Show viewers were left baffled by a money-saving supermarket shopping tip discussed on the programme on Friday night (January 20). Alex Jones and Roman Kemp were back to host the BBC magazine-style current affairs programme, and suggested that shoppers should be looking for yellow stickers on food and drink to reduce their spending in supermarkets.
Yellow stickers in supermarkets label food and drink that’s near to its use by or sell by date before being taken off the shelves. Alex said: “This week we’ve been focussing on the cost of living and tonight we turn our attention to the soaring prices in supermarkets.”
Roman added: “Now we all know it’s still possible to get a bargain when you’re out shopping, just look for the yellow stickers.” The show then played a clip explaining that food prices had risen by just over 15% in a year.
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Among the big rises are bottles of milk rising by as much as 50% in the last 12 months, and butter by as much as 30%. But viewers were not impressed.
Edward Harkins commented on Twitter: “Just chanced on this example of how slow & behind the curve MSM UK TV now is: ‘current affairs’ news item on how people can save money with supermarkets’ reduced price ‘use by’ food.”
Al said: “#TheOneShow is bubbling away in the background and they’ve a segment on yellow sticker food – as if its some zinger game changer to save a couple pennies. I can’t wait till next week where they’ll be advocating rummaging thru skips looking for a half eaten sandwiches.”
LostInFilms added: “We shop online now but what’s the point of telling people to go for yellow sticker range or Tesco putting them all together there is never that much reduced. What there is people will just clear even faster.”