I mean, it was probably to be expected.
Just days after TikTok announced that it had reached a billion active users, Facebook has today launched Reels on Facebook for all users in the US, bringing its short-form video competitor to many more people.
In all honesty, Facebook seems more excited about the addition than anybody else.
The Social Network has been testing Reels in its main app since March, starting in India, where TikTok is banned, giving Facebook more opportunity to capitalize on the popularity of the format.
And now, it’s bringing the option to its 250 Million+ US audience.
As explained by Facebook:
“Reels on Facebook can consist of music, audio, effects and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.”
The groups addition is the most interesting element – as you can see in the above video clip, along with the capacity to share your Reels to your News Feed, you’ll also be able …….